This is the curly formula. The beige bottle.
If the coat holds tight, springy curls and keeps its shape, you are in the right place. Softer waves that loosen when you brush them instead? You want the wavy formula in the green bottle.
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Shop / Curly / Curly Coat Shampoo
500ml · the beige bottle
★★★★☆ 24 reviews
Cleans a curly oodle coat without stripping the oils that keep it soft. Scented with lemon myrtle, vanilla, bergamot and cedarwood. Present, not perfumey.
Free shipping over $80 · dispatched from Sydney
Not sure if your dog is wavy or curly? Send us a photo and we will tell you.
30 day money back guarantee, even if the bottle is open.
Made and filled in Australia. Dispatched from Sydney.
What you get
Get the Curly Coat Duo & Save
Why buy one? The Duo pairs this with its matching partner, formulated to work together — switch and save 15% instead of buying separately. Switch to the Duo →
If the coat holds tight, springy curls and keeps its shape, you are in the right place. Softer waves that loosen when you brush them instead? You want the wavy formula in the green bottle.
A wavy coat and a curly coat don't behave the same way. Wavy coats can become weighed down and lose their natural movement. Curly coats are denser and can need more moisture, conditioning and slip.
One formula has to compromise between the two. We stopped compromising and made two.
| Bark & Bloom | Pet store shampoo | Other oodle brands | |
|---|---|---|---|
| Separate wavy and curly formulas | Yes | No | No |
| Full ingredient list disclosed | Yes | Rarely | Partly |
| Australian made and filled | Yes | Sometimes | Sometimes |
| No soap, no nasties | Yes | No | Yes |
“I have an autoimmune condition and I am a label detective.” — doodle groomer
Coconut Oil
What it does: Penetrates the hair shaft to add moisture from the inside, not just a coating on top.
Why it is in the curly formula: Curly coats dry out fastest and need moisture that actually stays put.
Panthenol
What it does: Draws in and holds onto moisture along the hair strand.
Why it is in the curly formula: Helps curls stay flexible instead of turning brittle and knotting.
Soy Protein
What it does: Strengthens each strand from the inside.
Why it is in the curly formula: Curl pattern relies on strand strength to hold its shape wash after wash.
What we left out matters too.
No soap.
No silicones, so it cannot build up and weigh down a curly coat.
No artificial fragrance.
Never tested on animals, only enjoyed by them.
Stage 1
First wash
A cleaner coat that combs out easily while it is still damp. You will notice the difference in the rinse before you notice it in the coat.
Stage 2
After three washes
Less scratching afterwards. Less product needed each time, because you are not fighting a stripped coat any more.
Stage 3
After a month
The coat holds its condition between grooms. This is the point most owners tell us they stopped booking the extra tidy up.
How to use
Wet the coat through. Work a small amount from the skin outwards. Leave it for one minute. Rinse properly, then rinse again.
Less foam, same clean
It will not lather like the shampoo you are used to. There is no foaming agent in it.
Use it properly and use it liberally. A little coat care goes a long way.
“I can just dilute it and it will last longer, 60 is totally reasonable, right?” — Australian owner
3.9
★★★★☆ 24 reviews · full distribution published
[Dog name] · wavy
★★★★★“[What she was using before, what was different after three washes.]”
[Dog name] · wavy
★★★☆☆“[An honest three star review, published as it came in.]”