Our Ingredients
What's inside matters.
So does the coat it's made for.
Every ingredient. Every formula. Fully disclosed.
Coat-Specific Formulation
Two coats.
Two different needs.
A wavy coat and a curly coat don't behave the same way.
Wavy coats can become weighed down and lose their natural movement. Curly coats are denser and can need more moisture, conditioning and slip.
That's why we made two.
What's actually inside, and why
We believe you should know exactly what's in your dog's coat care.
That's why we disclose every ingredient in every formula — and explain why it's there. Formulated and filled in Australia. Vegan friendly. Cruelty-free.
Dog shampoo isn't required to disclose a full cosmetic-style ingredient list. Ours does.
Made without SLS/SLES, parabens, silicones or phthalates.
Formulated Around The Coat
Different needs.
Different formulas.
Jojoba
Helps condition the coat while supporting softness without unnecessary heaviness.
Oat
Used for its conditioning and soothing properties.
Chamomile
Chosen for its gentle, soothing and conditioning properties.
Coconut
Used for its deep conditioning properties, supporting manageability in denser coats.
Shea Butter
Rich, moisturising support for coats that need more conditioning.
Argan Oil
Helps add softness and shine without weighing the coat down.
Lightweight conditioning built around softness, movement and manageability.
Featured ingredients shown are selected highlights from the Wavy Coat range (shampoo & conditioner) — not the complete list, and not every ingredient appears in every formula. See the full breakdown below.
Explore every ingredient ↓The Full Ingredient List
Every ingredient, in every formula, explained in plain English.
Wavy Coat Shampoo
Aqua (Water) (purified water, the base of the formula)
Parfum* (natural essential oil blend — see note below)
Glycerin (plant-derived humectant that draws in and holds moisture)
Cocamidopropyl Betaine (a mild, coconut-derived cleanser)
PEG-40 Hydrogenated Castor Oil (helps the formula rinse clean by blending oil and water)
Sodium Lauroyl Sarcosinate (a gentle, coconut-derived cleansing agent)
Decyl Glucoside (a mild, plant-derived cleanser)
Polyquaternium-7 (a conditioning agent that aids detangling)
Simmondsia Chinensis (Jojoba) Seed Oil (a lightweight oil that softens without weighing the coat down)
Argania Spinosa (Argan) Kernel Oil (nourishing oil that adds shine and softness)
Avena sativa (Oat) Kernel Extract (soothing, moisturising extract)
Chamomilla Recutita (Matricaria) Flower Extract (calming, soothing plant extract)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Salicylic Acid (helps stabilise and preserve the formula)
Sorbic Acid (a gentle preservative)
Disodium EDTA (a stabiliser that keeps the formula effective over time)
Tocopherol (Vitamin E, a natural antioxidant)
Citric Acid (naturally derived, balances the formula's pH)
Sodium Hydroxide (used in small amounts to balance pH)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
Wavy Coat Conditioner
Aqua (Water) (purified water, the base of the formula)
Cetearyl Alcohol (a plant-derived fatty alcohol that softens (not a drying alcohol))
Glycerin (plant-derived humectant that draws in and holds moisture)
Parfum* (natural essential oil blend — see note below)
Behentrimonium Chloride (a conditioning agent that detangles and softens)
Panthenol (Pro-Vitamin B5, moisturises and adds softness)
Simmondsia Chinensis (Jojoba) Seed Oil (a lightweight oil that softens without weighing the coat down)
Cetrimonium Chloride (a conditioning agent that aids detangling and softness)
Chamomilla Recutita (Matricaria) Flower Extract (calming, soothing plant extract)
Tocopherol (Vitamin E, a natural antioxidant)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Citric Acid (naturally derived, balances the formula's pH)
Polyquaternium-7 (a conditioning agent that aids detangling)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Salicylic Acid (helps stabilise and preserve the formula)
Sodium Hydroxide (used in small amounts to balance pH)
Sorbic Acid (a gentle preservative)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
Curly Coat Shampoo
Aqua (Water) (purified water, the base of the formula)
Parfum* (natural essential oil blend — see note below)
Glycerin (plant-derived humectant that draws in and holds moisture)
Cocamidopropyl Betaine (a mild, coconut-derived cleanser)
PEG-40 Hydrogenated Castor Oil (helps the formula rinse clean by blending oil and water)
Sodium Lauroyl Sarcosinate (a gentle, coconut-derived cleansing agent)
Decyl Glucoside (a mild, plant-derived cleanser)
Polyquaternium-7 (a conditioning agent that aids detangling)
Panthenol (Pro-Vitamin B5, moisturises and adds softness)
Hydrolysed Soy Protein (helps strengthen and add resilience to the coat)
Argania Spinosa (Argan) Kernel Oil (nourishing oil that adds shine and softness)
Cocos Nucifera (Coconut) Oil (deeply conditioning oil)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Citric Acid (naturally derived, balances the formula's pH)
Salicylic Acid (helps stabilise and preserve the formula)
Disodium EDTA (a stabiliser that keeps the formula effective over time)
Tocopherol (Vitamin E, a natural antioxidant)
Sodium Hydroxide (used in small amounts to balance pH)
Sorbic Acid (a gentle preservative)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
Curly Coat Conditioner
Aqua (Water) (purified water, the base of the formula)
Cetearyl Alcohol (a plant-derived fatty alcohol that softens (not a drying alcohol))
Glycerin (plant-derived humectant that draws in and holds moisture)
Parfum* (natural essential oil blend — see note below)
Behentrimonium Chloride (a conditioning agent that detangles and softens)
Caprylic/Capric Triglyceride (a lightweight, coconut-derived moisturiser)
Butyrospermum Parkii (Shea) Butter (rich, nourishing butter that deeply moisturises)
Argania Spinosa (Argan) Kernel Oil (nourishing oil that adds shine and softness)
Cetrimonium Chloride (a conditioning agent that aids detangling and softness)
Tocopherol (Vitamin E, a natural antioxidant)
Hydrolysed Soy Protein (helps strengthen and add resilience to the coat)
Avena sativa (Oat) Kernel Extract (soothing, moisturising extract)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Citric Acid (naturally derived, balances the formula's pH)
Polyquaternium-7 (a conditioning agent that aids detangling)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Salicylic Acid (helps stabilise and preserve the formula)
Sodium Hydroxide (used in small amounts to balance pH)
Sorbic Acid (a gentle preservative)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
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