Our Ingredients
Every oodle brand will tell you coats are different. We're the only one who did something about it.
Two coats, two different ways to fail
A wavy coat and a curly coat do not fail the same way.
Wavy sits flatter. It holds product. It goes limp and heavy.
Curly holds its shape. It dries out faster. It knots at the ears and feet first.
A shampoo strong enough for curly will strip wavy. So most formulas compromise on both.
We stopped compromising. We made two.
What's actually inside, and why
Dog shampoo does not have to tell you what is in it.
Ours does. All of it. And why each one is there — see the full list below.
Every ingredient, listed — with the reason it's in the bottle. No soap. No silicones. No artificial fragrance. Made and filled in Australia. Never tested on animals, only enjoyed by them.
Formulated without parabens, SLS/SLES, silicones or phthalates. Vegan friendly. Cruelty free. Australian made.
The Full Ingredient List
Every ingredient, in every formula, explained in plain English.
Wavy Coat Shampoo
Aqua (Water) (purified water, the base of the formula)
Parfum* (natural essential oil blend — see note below)
Glycerin (plant-derived humectant that draws in and holds moisture)
Cocamidopropyl Betaine (a mild, coconut-derived cleanser)
PEG-40 Hydrogenated Castor Oil (helps the formula rinse clean by blending oil and water)
Sodium Lauroyl Sarcosinate (a gentle, coconut-derived cleansing agent)
Decyl Glucoside (a mild, plant-derived cleanser)
Polyquaternium-7 (a conditioning agent that aids detangling)
Simmondsia Chinensis (Jojoba) Seed Oil (a lightweight oil that softens without weighing the coat down)
Argania Spinosa (Argan) Kernel Oil (nourishing oil that adds shine and softness)
Avena sativa (Oat) Kernel Extract (soothing, moisturising extract)
Chamomilla Recutita (Matricaria) Flower Extract (calming, soothing plant extract)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Salicylic Acid (helps stabilise and preserve the formula)
Sorbic Acid (a gentle preservative)
Disodium EDTA (a stabiliser that keeps the formula effective over time)
Tocopherol (Vitamin E, a natural antioxidant)
Citric Acid (naturally derived, balances the formula's pH)
Sodium Hydroxide (used in small amounts to balance pH)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
Wavy Coat Conditioner
Aqua (Water) (purified water, the base of the formula)
Cetearyl Alcohol (a plant-derived fatty alcohol that softens (not a drying alcohol))
Glycerin (plant-derived humectant that draws in and holds moisture)
Parfum* (natural essential oil blend — see note below)
Behentrimonium Chloride (a conditioning agent that detangles and softens)
Panthenol (Pro-Vitamin B5, moisturises and adds softness)
Simmondsia Chinensis (Jojoba) Seed Oil (a lightweight oil that softens without weighing the coat down)
Cetrimonium Chloride (a conditioning agent that aids detangling and softness)
Chamomilla Recutita (Matricaria) Flower Extract (calming, soothing plant extract)
Tocopherol (Vitamin E, a natural antioxidant)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Citric Acid (naturally derived, balances the formula's pH)
Polyquaternium-7 (a conditioning agent that aids detangling)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Salicylic Acid (helps stabilise and preserve the formula)
Sodium Hydroxide (used in small amounts to balance pH)
Sorbic Acid (a gentle preservative)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
Curly Coat Shampoo
Aqua (Water) (purified water, the base of the formula)
Parfum* (natural essential oil blend — see note below)
Glycerin (plant-derived humectant that draws in and holds moisture)
Cocamidopropyl Betaine (a mild, coconut-derived cleanser)
PEG-40 Hydrogenated Castor Oil (helps the formula rinse clean by blending oil and water)
Sodium Lauroyl Sarcosinate (a gentle, coconut-derived cleansing agent)
Decyl Glucoside (a mild, plant-derived cleanser)
Polyquaternium-7 (a conditioning agent that aids detangling)
Panthenol (Pro-Vitamin B5, moisturises and adds softness)
Hydrolysed Soy Protein (helps strengthen and add resilience to the coat)
Argania Spinosa (Argan) Kernel Oil (nourishing oil that adds shine and softness)
Cocos Nucifera (Coconut) Oil (deeply conditioning oil)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Citric Acid (naturally derived, balances the formula's pH)
Salicylic Acid (helps stabilise and preserve the formula)
Disodium EDTA (a stabiliser that keeps the formula effective over time)
Tocopherol (Vitamin E, a natural antioxidant)
Sodium Hydroxide (used in small amounts to balance pH)
Sorbic Acid (a gentle preservative)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.
Curly Coat Conditioner
Aqua (Water) (purified water, the base of the formula)
Cetearyl Alcohol (a plant-derived fatty alcohol that softens (not a drying alcohol))
Glycerin (plant-derived humectant that draws in and holds moisture)
Parfum* (natural essential oil blend — see note below)
Behentrimonium Chloride (a conditioning agent that detangles and softens)
Caprylic/Capric Triglyceride (a lightweight, coconut-derived moisturiser)
Butyrospermum Parkii (Shea) Butter (rich, nourishing butter that deeply moisturises)
Argania Spinosa (Argan) Kernel Oil (nourishing oil that adds shine and softness)
Cetrimonium Chloride (a conditioning agent that aids detangling and softness)
Tocopherol (Vitamin E, a natural antioxidant)
Hydrolysed Soy Protein (helps strengthen and add resilience to the coat)
Avena sativa (Oat) Kernel Extract (soothing, moisturising extract)
Guar Hydroxypropyltrimonium Chloride (a plant-derived conditioning agent that aids detangling)
Citric Acid (naturally derived, balances the formula's pH)
Polyquaternium-7 (a conditioning agent that aids detangling)
Aloe Barbadensis Leaf Juice (soothing, hydrating extract)
Benzyl Alcohol (a gentle preservative that keeps the formula fresh)
Salicylic Acid (helps stabilise and preserve the formula)
Sodium Hydroxide (used in small amounts to balance pH)
Sorbic Acid (a gentle preservative)
*Parfum is our natural essential oil blend — cedarwood, bergamot, lemon myrtle, lemon and vanilla. No synthetic fragrance.